MAD Lions KOI to rebrand to KOI in the LEC
Spanish Esports organization Mad Lions looks set to be rebranded to KOI for the next 2025 LEC season, EMEA’s top-flight League of Legends competition.
The team is known for being one of the most successful organizations in Spain, having competed in the SuperLiga, the country’s official League of Legends league.
MAD Lions entered the LEC in 2018 after its owners, OverActive Media, than merge it with Splyce allowing MAD Lions to acquire the LEC slot. In the LEC, MAD Lions has gone on to win three splits (2021 Spring, 2021 Summer and 2023 Spring) whilst also qualifying for the League of Legends World Championship each year since 2020.
In 2024, OverActive Media bought two Spanish organizations KOI and Movistar Riders, adding the two brands to its roster of Esports assets, which also includes Toronto Ultra and Toronto Defiant. In an initial announcement of the process of merge, OverActive Media noted of a global rebranding effort to unite all teams under a single brand by the end of 2024.
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