BLAST Unleashes Powerhouse Partnerships: Seven Brands Elevate the Thrill at Six Invitational 2024!
Esports tournament organizer BLAST has revealed seven brand partnerships for the ongoing Six Invitational 2024. The event, currently underway at the Ginásio do Ibirapuera in São Paulo, Brazil, features collaborations with Intel, Lenovo, JBL, Eureka Ergonomics, Kingston Technology, CTRL, and Aura.
The Six Invitational, where top Rainbow Six Siege teams vie for the iconic hammer trophy and a share of the $3 million prize pool, has Intel as a significant partner, serving as the official event partner. Eureka Ergonomics, known for supplying chairs at the BLAST Atlanta Major, continues to provide player chairs, while CTRL, previously the official cookie partner, maintains its involvement.
Kingston Technology contributes SSDs, and Aura Brazil ensures the entire competition's connectivity with its fiber services. JBL, as the official peripheral partner, and Lenovo, the Official Laptop Partner, offer fan activations, allowing attendees to test JBL's quantum headsets and Lenovo's laptops. Intel Brazil hosts meet-and-greets with players and personalities from the Rainbow Six Siege community.
Alexander Lewin, Senior Vice President of Commercial Revenue for BLAST, expressed excitement about the partnerships and the event, noting a record number of commercial partners and ticket sales.
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